Why Is Antony's Speech More Effective

Antony's speech appealed to the crowd's emotions, while Brutus's was clinically logical
and direct. Brutus used language that was clinically sensible and provided a rational
explanation why Caesar had to be assassinated. He told them that he and the other conspirators
had acted for the good of Rome and prevented them to be ruled by a possible tyrant. 

In contrast, Antony used all the persuasive techniques to sway the crowd. He used
repetition, for example. In saying "Friends, Romans, countrymen," (the power of three)
he is essentially repeating the same word but its effect is to emphasize the...