A
market-oriented mission statement for Dyson
would read something as follows: "Dyson
products are revolutionary household
devices that will allow you to clean and improve your house
with ease and
efficiency." This mission statement is quick, and it relays to the customer
what they can expect the devices to do and what competitive benefit those devices
give
them.
Dyson's goals and objectives are the following,
according to the link
provided: to make life easier for its customers, to
provide real solutions to improve existing
products, and to make mundane
tasks such as cleaning the house more exciting and
enjoyable.
A business portfolio is a collection of the products a business
offers. Dyson has a variety of products, from cutting-edge vacuums (e.g., wireless,
handheld,
upright) to hand dryers and blade-less fans.
A
marketing mix is a company's
utilization of certain aspects of marketing to
create a promotional campaign, emphasizing some
combination of the following:
availability, price,...
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