The
first thing to understand with a new customer is the type of business they are involved. Since
Elmer Corp. is unfamiliar, a three-tier education program would need to be arranged to
understand their business model. First, open-source research using the internet and trade
publications should be conducted to get a handle on the business. Secondly, an introduction by
Elmer Corp. into their particular model will help solidify how they operate in their
market. ...
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