Zappos is
an online shoe store based in Las Vegas. Since 2008, the company has made over a billion dollars
in sales every year. The success of Zappos is highly dependent on its unique company culture and
core values. Unlike other eCommerce firms, Zappos focuses on being different and offering unique
customer service. The good news is that other companies can learn from the core values of Zappos
and use that knowledge to grow.
The first core value is giving customers the
WOW factor. To do this, a business must know its core strengths. By leveraging on its expertise,
the firm can deliver services that standout from the rest. Also, the services should have an
emotional impact on the customer. Make them feel good, and they will
return.
The second core value is to accept change and use it to drive your
business forward. Pay attention to trends that may affect your business. Then see how you can
incorporate the new trend in your business. When you go with the times, your business remains
relevant.
The third core value is to create a fun working environment that
embraces employee differences. Workers are very important for your business because they help
you to serve customers. Therefore, you should keep them motivated if you want your clients to be
served well. One way that you can do that is by creating a fun working environment. You should
also give employees the freedom to be themselves. Embrace their weirdness, and they will
reciprocate by being more productive.
Another Zappos core value that other
businesses can adopt is open-mindedness. The management team at Zappos embraces innovativeness.
They encourage employees to think outside the box and come up with new ways to improve the
customer service. Therefore, you should encourage innovation and creativity in your business if
you want to stand out.
The other core value that businesses can adopt is
humility. Despite making over a billion dollars in sales every year, Zappos employees and
management dont brag about their success. The company respects other players. Dont let success
ruin your firms reputation. Always maintain the same level of humility that you had when you
started the business. That way, you will continue to foster relationships that help your
business grow.
Monday, May 28, 2012
How can Zappos's core of value benefit other companies?
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