Why is sampling so important to the success of sociological research? Why is it so important to get the size of a sample as close as possible to what...

In
sociology, sampling is defined as the process of choosing a subset of the population that is
being studied, in order to gain statistical data on which the research will be based on. It is a
way to collect information about a certain demographic without having to analyze and study the
entire population. Sampling is a widely used method among sociologists, mainly because it is a
rather simple, convenient and cheap research technique.

The population that
is being studied is called a target audience, while the population within the sample is known as
the sampling frame. The researchers must make sure that the characteristics of the population
from which the sampling frame is taken must be representative of the target audience; in other
words, the people in the sample must follow the same rules and norms and must have the same
beliefs and opinions as the society in general.

There are two main types of
sampling techniquesthose that are based on probability or probability sampling...

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