Friday, August 11, 2017

Based on this video on Travelocity, think about what consumers want from online travel services providers. What are five criteria that you think are...

Travelocity's focus group information architecture usability analysis showed that what
its customers want is an uncomplicated, unconfusing, simplified experience shopping for and
purchasing travel packages. As a result, Travelocity modified their online purchasing program to
be password-free for those who forget their passwords.

Travelocity's
partnership with AARP opened a door for offline direct mail, a marketing avenue Travelocity
wouldn't have engaged otherwise because their customers want online experiences, while AARP's
want offline experiences. 

Travelocity developed a control group of
customers that received no emails so other groups could be tested with variable kinds of emails.
They found, because...

href="http://www.cengage.com/resource_uploads/downloads/0538745401_222757.html">http://www.cengage.com/resource_uploads/downloads/0538745...

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