What steps in the control process will be important as Starbucks tries to reduce the number of paper cups it uses? How can Starbucks maintain its...

There are
any number of actions Starbucks could take, but out of the control process, the customer
validation and testing step will likely be the most important. In any situation, verifying the
voice of the customer is necessary.

When Starbucks attempts to reduce its
carbon footprint by removing paper cups from stores, it would do best to phase them out. So as
not to alienate customers who arent ready for the switch, it could consider increasing its
discount for using reusable cups or perhaps offering a more recyclable alternative. This would
give it more time to transition away from paper cups while also making a concerted effort to
reduce the number it currently uses, all the while maintaining its current customer
base.

In the end, there may be a financial benefit for the company,
especially if it transitions to primarily reusable cups. By doing this, it would not only help
the environment but also no longer need to purchase millions of paper cups annually.
Additionally, there would...