Sunday, October 20, 2019

In 1984, what are some rhetorical techniques employed by the telescreens to encourage hatred of Goldstein?

Many of
the rhetorical strategies from the Two Minutes Hate relate to propaganda techniques.  Below are
several specific techniques.

1. Pinpointing the
Enemy
--This technique helps the speaker(s) unify a group against one specific
foe.  During "the Hate" in , the Party features Goldstein in
every "episode."  The people of Oceania have been conditioned to hate the sound of
Goldstein's voice and his appearance because they associate him with hate, and while Goldstein's
face appears on the telescreen, footage of seemingly neverending columns of marching Eurasian
soldiers appear in the background.  The audience automatically associates Goldstein with the
enemy army and focuses all of its animosity upon Goldstein.

2.
Appeal ad Populum (Produces the Bandwagon Effect) --Many marketing
agencies seek to induce consumers to buy a product or take action simply because everyone else
is doing so. One of the...

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