What is the main pricing method used by Alibaba.com? [e-marketing]

The
main pricing method used by China's Alibaba.com is called "penetrative pricing" and
reflects Alibaba Group Holding Limited's business strategy of penetrating a succession of new
markets. Alibaba.com is the first of a series of websites owned by Alibaba Group and has a
specialized penetrative pricing policy designed to optimize revenue from its target market.


Alibaba.com is a business-to-business (B2B) providing small businesses with
low-overhead access to global buying and selling and fast shipping of small-lot orders of
materials and supplies. The pricing plan for this B2B marketplace is built upon transaction
commissions and upon advertisement purchases by sellers to boost their products'
exposure....

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