The story of the
rise of cinema reflects the desire for a social experience as much as the appeal of the silver
screen. The story of cinemas decline reflects the sense of isolation that developed in society
as technology became more pervasive. In the early years of cinema, going to the movies was a
social event, charged with anticipation and excitement. In todays society, however, the
movie-going experience has lost its appeal, largely because people tend to downplay the
significance of the social experience and get the majority of their entertainment from their
computers, tablets, and mobile phones. Studies have shown, however, that the movie-watching
experience is enhanced when it is shared with other people, and that shared experiences, in
general, lead to greater enjoyment than solitary ones. Hence, movie theaters today are trying to
revive the social experience of cinema by resulting to sales gimmicks, such as serving food and
drinks.
Saturday, September 21, 2013
Compare and contrast watching a movie on television versus viewing it in theater.
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