Discuss the relationship between the process of continuous quality improvement and the marketing process.

There is
a connection between continuous quality improvement and marketing. The concept of continuous
quality improvement is a management approach that focuses on the organization and the systems
that exist within the company. It focuses on the process, recognizes that there are internal and
external customers, and looks at objective data to determine if any improvements are needed in
any of the processes of the organization.

There are several steps in the
process of continuous quality improvement. Quality is achieved when the expectations of the
customers are met and/or exceeded. Success occurs when the needs of the people that a business
serves are met. Usually, issues occur in the processes of the organization and not with the
people. Continuous improvement is possible and is most effective when it occurs
naturally.

Continuous quality improvement impacts marketing. It is important
for a company to stretch its horizons. This is necessary because there is a great deal of
competition,...

href="https://hbr.org/2011/09/the-role-of-the-head-of-market">https://hbr.org/2011/09/the-role-of-the-head-of-market
href="https://kanbanize.com/blog/how-continuous-improvement-can-benefit-your-business/">https://kanbanize.com/blog/how-continuous-improvement-can...