Is change always good for a business?

No, change is
not always good for a business.  There are times when change is either a bad idea in general and
other times when specific changes are poorly done.  Change is often good, but not
always.

Change is often a good thing for a business.  Businesses have to
change to keep up with new technologies.  They have to change as customer tastes change.  If a
business never changes it can fall behind its competitors and lose profitability.

However, this does not mean that all change is always good.  Sometimes, a firm does not
need to change at a given time.  A firm can be on top of its market and might not have any
current problems.  It might want to plan for eventual change, but it should not necessarily
change if nothing is wrong at the present.  At other times, change might be needed, but it
really has to be the right kind of change.  For example, when Coca-Cola tried to roll out New
Coke in the 1980s, it was a complete disaster because that was not something that the market
wanted.

Thus, while change is necessary for businesses in the long term, that
does not mean that it is always good to make specific changes.