Advice
that is useful to a business manager is advice that gives ideas on ways to improve efficiency
while containing costs. To that end, a manager needs advice concerning ways to increase sales
through cost-efficient marketing initiatives that provide a significant Return on Investment
(ROI). One example is engaging in social media campaigns on a regular basis to target new
customers. This can be accomplished inexpensively - the major outlay of resources being the
wages paid for the public relations department to engage in discourse with the enterprise's
target market.
Another way to increase the success of a business is to
implement quality internal control...
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