Swift
    presents  as a series of first-person travelogue journals. This is done to
    mimic the style of travelogue books, which were popular during the novel's time of publication.
    These books often covered the cultures and climates of places that were considered far away and
    exotic to Swift's European audience.
The narrative style also allows for
    Swift to present a more acute rendition of his 's psychology. Gulliver initially seems to be an
    every-man the audience can project themselves onto, but as the story progresses, Gulliver
    becomes less reliable and more misanthropic, eventually all but worshiping the Houyhnhnms, a
    horse-like species whose allegedly beneficial rationality condones genocide and mass
    conformity.
These elements of the narrative style make theall the stronger.
    By making the novel seem like an actual travelogue journal, Swift is emphasizing ridiculous
    elements of his society and human behavior in general.
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