Saturday, March 3, 2018

Give a specific example of a cultural message carried by an American-made product.

A classic
American-made product is blue jeans.
 These carry cultural messages of class equality and about
what appropriate
sex roles are.

Blue jeans, of course, got their start as

work clothes but are now marketed to and worn by people of all classes.  This sends a
clear
message about equality.  It sends the message that it is "cool" to look
like someone
who works.  It implies that people with money should not try to
dress in ways that distinguish
them from those who do not.  In this way, blue
jeans send a very egalitarian message.


Blue jeans, when
made for women, also send a message about sex roles.  They send the
cultural
message that women can and should dress in ways that do not conceal the shape of
their
bodies.  They also send the message that women should dress in ways
that allow for freedom of
motion.  In this way, jeans send a cultural message
of sexual equality.

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