What actions can senior managers take to repair the damaged reputations of their organizations after scandals become publicly known?

There is a
fairly standard prescribed action plan for if/when scandals become public. Once they are
revealed and become known, the most important thing becomes fixing the problem and repairing the
public image of the company; they will likely bring in marketing professionals to ensure that
the problem is corrected and that they are perceived positively after the fact.

The first step a company will usually take is to clarify their ethical stance and
distance themselves from the individuals involved. For instance, in the recent NCAA scandal
concerning the corruption perpetrated by college coaches and advertisers, the first step for
each school involved was to show that they were either no longer in contact with those coaches
or executives or immediately severed ties with them.

Once this...