Propaganda plays a significant role in the
Party's ability to control and manipulate the ignorant population of Oceania. The Party uses
posters, events, characters, and slogans as propaganda to mislead the population and cultivate
anof fear and uncertainty throughout the dystopian nation. One of the most prominent examples of
propaganda depicted in the story is Big Brother's treatment of Emmanuel Goldstein. Big Brother
uses Emmanuel Goldstein as a scapegoat by portraying him as the ultimate enemy of Oceania.
Emmanuel Goldstein is an enigmatic, conceptual figure, who strikes fear in the citizens and is
blamed for every misfortune.
During the Two Minutes Hate ritual, Emmanuel
Goldstein's image is displayed on a telescreen as Party members vent their anger in his
direction. The citizens channel their rage, anxiety, and negative emotions towards Emmanuel
Goldstein and believe that he is Big Brother's most significant enemy. By using Emmanuel
Goldstein as a scapegoat, the Party blames him for their shortcomings and uses his image to
cultivate a hysterical environment. Rather than focus on their own government's flaws, the
citizens of Oceania channel their energy towards Emmanuel Goldstein. Modern governments use a
similar propaganda technique to manipulate and distract the population. Scapegoating is an
effective strategy that deflects negative information from a ruling party and distracts citizens
from the truth.
In addition to Goldsteins image and role as scapegoat, there
are also numerous posters of Big Brothers image that read "Big Brother is watching
you." This piece of propaganda strikes fear into political dissidents and reminds them that
they are constantly being watched. Posters and unsettling images of omnipotent political leaders
give the impression that the government is powerful and willing to punish its
opponents.
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