In "Sinners in the Hands of an Angry God," how does Jonathan Edwards personalize hell for his listeners?

Edwards's
use of the word "you" throughout his sermon is the main way he personalizes hell for
his audiencebut even more so are the ways in which he describes it using vague, yet somehow
descriptive, terms.

Take, for example, this section:

Your wickedness makes you as it were heavy as lead, and to tend
downwards with great weight and pressure towards hell; and if God should let you go, you would
immediately sink and swiftly descend and plunge into the bottomless gulf.

His description of God and of hell as a "bottomless
gulf" both captivate and strike a sense of doom into his audience. Because...